Andrea Hooper
Founder & Director | Separation Specialist
Andrea founded Simplify after recognising a significant gap in the separation sector: couples were often left to choose between engaging  lawyers to manage every part of their matter or attempting to navigate an unfamiliar, emotionally demanding and legally significant process on their own.
Drawing on her professional leadership experience, personal experience of separation and extensive work supporting separating families, Andrea designed an end-to-end pathway that brings structure, coordination and humanity to the financial settlement process.
Andrea remains involved throughout each client journey, providing strategic direction, guiding communication and supporting clients through the important decisions and more sensitive stages of their separation.
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She works closely with Simplify’s team, drawing on each person’s expertise while maintaining oversight of the process and ensuring clients feel personally supported from beginning to end. Her approach combines calm, practical guidance with a strong focus on reducing confusion, unnecessary conflict and emotional escalation. Andrea helps clients move through separation with greater clarity and confidence, working towards legally formalised outcomes while preserving more of their wealth and protecting the relationships that matter most.
Amanda Hooper: Strategic financial planning for separation and divorce in Australia.
Mark Cunneen
Co-Director | Financial Separation Specialist
With an extensive background in banking and financial services, Mark works alongside separating couples to bring clarity and confidence to one of the most important parts of the process - their financial settlement.
Mark guides clients through gathering and verifying financial information, preparing a complete balance sheet and ensuring both parties have a clear understanding of the asset pool before settlement discussions begin.
Having experienced separation himself, Mark understands how easy it is for fear and uncertainty to drive financial decisions.
His approach focuses on helping clients slow the process down, understand the full financial picture, and make informed decisions that protect their future.
Ella Beste
Administration | Social Media | Quality Assurance
Ella plays an important role behind the scenes, helping ensure every client's experience with Simplify is organised, professional and seamless. From supporting our day-to-day administration and maintaining our systems, to assisting with social media and quality assurance, Ella helps keep everything running smoothly so our team can focus on supporting our clients through their separation journey.
Emma Haileyesus
Law Student | Legal Documentation Support
Currently completing her legal studies, Emma supports clients by assisting with the preparation of Consent Order documentation and Court application paperwork. Her attention to detail and commitment to quality help ensure every application progresses smoothly through the final stages of the Simplify process.